Simply publishing material in a certain topic area does not confer on oneself or on one’s employees the expertise or the credentials of professionals in that field.
So a publisher of books on government and politics would not necessarily have any special expertise in governing or in running a political campaign. Likewise, a publisher of books on space exploration would not necessarily be qualified to oversee NASA or even to work for NASA. And a publisher of medical textbooks would not necessarily be qualified to diagnose a patient’s complaint, never mind to perform surgery or any other medical procedures.
So why do we think that publishers of college textbooks are automatically qualified to make curricular decisions as if they were university administrators or pedagogical decisions as if they were university faculty? How have the materials for a course suddenly become the essence of the course? Where is all of the…
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