Excellent Universities Begin with Excellent Faculty

ACADEME BLOG

The following article was published originally on the website of the AAUP chapter at the University of Akron, though it appears that the university will soon have a new name—and the article concerns that “rebranding.” The article is reprinted here with the permission of the chapter leadership.

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On Friday, May 15, President Scarborough unveiled the new re branding campaign at the City Club of Cleveland. If you haven’t already, we invite you to listen to his remarks here and to view the press briefing here.

In his speech, President Scarborough talked about the need for the university to re brand to improve its image and reposition itself for new markets. He repeatedly mentioned “achieving excellence,” and spoke specifically about “shoring up our teaching mission.” Because these are important issues that affect faculty, we at the Akron-AAUP would like to respond.

No one knows whether the “re-branding” as “Ohio’s…

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