Students instead of Consultants

ACADEME BLOG

Writing for the Indianapolis Star, Seth Slabaugh reports:

“Ball State University didn’t hire a television production company or advertising agency to create four new TV commercials that will start airing next month in Indianapolis, Fort Wayne and South Bend.

“The ads were produced by students and directed by faculty and administrators.

“’This is one of the things we are known for — entrepreneurial learning,’ BSU spokeswoman Joan Todd said after a board of trustees meeting on Friday. ‘We have the expertise to do this in-house.’ . . .

“The commercials reflect Ball State’s vision under second-year President Paul Ferguson to serve as ‘the model of the most student-centered and community-engaged of the 21st Century public research universities, transforming entrepreneurial learners into impactful leaders.’

“In one of the ads, students are shown getting real-time experience in the stock exchange, partnering with a local school to help students, teaming with a professor…

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